Antecedents to Evaluating the Brand Image of Orkut as a Social Networking Society: An Exploratory Study on Indian Youth.
Arpita KharePublished in: Int. J. Inf. Syst. Soc. Chang. (2012)
Keyphrases
- social networking
- brand image
- social media
- social networks
- personal information
- data collection
- crowd sourcing
- user behavior
- social networking sites
- social software
- collective intelligence
- online social networking
- social activities
- mobile communication
- informal learning
- online communities
- online social networks
- social bookmarking
- social communities
- high level
- micro blogging
- emerging trends
- content sharing
- software engineering
- user interface
- social influences
- website