Click Fraud and the Adverse Effects of Competition.

Xiarong Li Daniel Zeng Yong Liu Yanwu Yang

Published in: IEEE Intell. Syst. (2011)

Keyphrases

web search
search engine
fraud detection
data mining techniques
anomaly detection
vertical search
credit card fraud detection
user behavior
identity theft
email
user clicks
competitive market
click prediction
search advertising
learning algorithm
online banking
data mining