Investigating active users' sustained participation in brand communities.
Ruo-Yu LiangLinghao ZhangWei GuoPublished in: Kybernetes (2019)
Keyphrases
- online communities
- user participation
- social networks
- social web
- virtual communities
- social communities
- social networking sites
- user generated content
- user interaction
- information sources
- social activities
- social media
- online social
- user interface
- multiple users
- internet users
- information retrieval
- social network sites
- content sharing
- decision making
- web communities
- user centric
- recommender systems
- information overload
- end users
- user feedback
- user model
- knowledge sharing