Exploring the brunt of social media personalised ads on online impulsive buying behaviour under the mediating role of behavioural facilitators.
Hajira AttaNaeem AhmadMosab I. TabashMohammad Ahmad Al-OmariPublished in: Int. J. Electron. Bus. (2023)
Keyphrases
- social media
- online consumer
- social media sites
- reputation management
- online forums
- online advertising
- social networking sites
- online learning
- real time
- social networks
- context aware
- cellular neural networks
- socio cultural
- neural network
- behavioural patterns
- functional roles
- real world events
- online social
- online communities
- big data
- web pages
- online social media
- keywords