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Breaking the Length Barrier: LLM-Enhanced CTR Prediction in Long Textual User Behaviors.
Binzong Geng
Zhaoxin Huan
Xiaolu Zhang
Yong He
Liang Zhang
Fajie Yuan
Jun Zhou
Linjian Mo
Published in:
SIGIR (2024)
Keyphrases
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user behavior
online advertising
click through rate
user interaction
user interests
user preferences
social networking
keywords
user experience
behavioral targeting
sponsored search
user actions
social recommendation
user behavior patterns
user activities
log analysis
web usage mining
user interface