Creating Values for Big Data Analytics through Business and Technology Alignment.
Luen Mun ChongSuraya Ya'acobWan Farahwani Wan FakhruddinNur Azaliah Abu BakarPublished in: IVIC (2023)
Keyphrases
- big data analytics
- big data
- business world
- information and communications technologies
- business environment
- business applications
- business processes
- case study
- data processing
- internet and the world wide web
- decision making
- information systems
- business process
- real world
- data management
- cloud computing
- data mining
- business models
- enterprise systems
- return on investment
- high tech
- internet enabled
- strategic management
- rfid technology
- social media
- data analysis
- knowledge management