On The Role Of Centrality In Information Diffusion In Social Networks.
Anastasia MochalovaAlexandros NanopoulosPublished in: ECIS (2013)
Keyphrases
- information diffusion
- social networks
- social network analysis
- diffusion models
- network structure
- diffusion processes
- diffusion model
- community detection
- social media
- influential nodes
- viral marketing
- online social networks
- heterogeneous social networks
- online communities
- social networking
- social interaction
- information flow
- influence maximization
- centrality measures
- social roles
- social relationships
- link prediction
- complex networks
- diffusion process
- network analysis