Exploring Individuals' Switching Behaviour: An Empirical Investigation in Social Network Games in China.
Xiaoyu XuHongxiu LiJukka HeikkiläYong LiuPublished in: Bled eConference (2013)
Keyphrases
- social networks
- social dynamics
- social network analysis
- hong kong
- mobile phone users
- video games
- organizational structure
- social structure
- game theory
- social networking
- link prediction
- game based learning
- game theoretic
- game playing
- social groups
- digital games
- online social networks
- computer games
- social media
- educational games
- online game
- social behavior
- nash equilibrium
- centrality measures
- information diffusion
- social relationships
- network analysis
- mobile phone
- early adopters