POLA: A privacy-preserving protocol for location-based real-time advertising.
Yiming PangYichen ChenPeiyuan LiuFudong QiuFan WuGuihai ChenPublished in: IPCCC (2014)
Keyphrases
- privacy preserving
- vertically partitioned data
- scalar product
- secure multiparty computation
- multi party
- homomorphic encryption
- horizontally partitioned data
- privacy preserving data mining
- privacy preservation
- data privacy
- sensitive information
- privacy preserving association rule mining
- private information
- private data
- user privacy
- privacy protection
- sensitive data
- partitioned data
- preserving privacy
- record linkage
- privacy sensitive
- semi honest
- privacy concerns
- differential privacy
- secure multi party computation
- data mining
- data publishing
- naive bayesian classification
- location aware