Examining Internet Behavior of Young Technology-Literate Consumers in India.
Narasimha Rao VajjhalaKenneth David StrangPublished in: AMCIS (2018)
Keyphrases
- web technologies
- personal computer
- internet technology
- digital media
- case study
- internet and the world wide web
- communication technologies
- internet usage
- skills needed
- computer systems
- internet enabled
- consumer electronics
- information overload
- cost effective
- paradigm shift
- business owners
- search advertising
- market participants
- information communication technologies
- innovation diffusion theory
- online resources
- network infrastructure
- internet users
- sentiment analysis