Understanding the drivers of online trust and intention to buy on a website: An emerging market perspective.
Yassine JadilNripendra P. RanaYogesh K. DwivediPublished in: Int. J. Inf. Manag. Data Insights (2022)
Keyphrases
- website design
- website
- online markets
- internet users
- marketing strategies
- consumer trust
- perceived risk
- social capital
- online learning
- virtual communities
- online stores
- group buying
- stock market
- supply chain
- real time
- multiple perspectives
- pricing strategies
- web pages
- search costs
- decision making
- online retailers
- data mining