The Effect of Multimedia on Perceived Equivocality and Perceived Usefulness of Information Systems.
Kai H. LimIzak BenbasatPublished in: MIS Q. (2000)
Keyphrases
- perceived usefulness
- information systems
- user satisfaction
- multimedia
- information quality
- technology acceptance
- factors affecting
- factors that affect
- subjective norm
- perceived risk
- computer self efficacy
- questionnaire survey
- positive effects
- attitudes toward
- structural equation modeling
- user acceptance
- technology adoption
- behavioral intention
- university students
- information technology
- metadata
- empirically tested
- technology acceptance model
- mobile phone
- negative impact
- survey data
- information security
- factors influencing