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Roles of perceived value and individual differences in the acceptance of mobile coupon applications.
Fen Liu
Xuefeng Zhao
Patrick Y. K. Chau
Qing Tang
Published in:
Internet Res. (2015)
Keyphrases
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individual differences
user acceptance
mobile devices
cognitive style
cognitive load
mobile phone
mobile learning
learning outcomes
working memory
online shopping
mobile payment
perceived usefulness
technology acceptance
technology acceptance model
context aware
case study
working memory capacity