Bank Customers' Channel Preferences for Requesting Account Balances.
Tommi LaukkanenPublished in: HICSS (2007)
Keyphrases
- customer preferences
- commercial banks
- banking industry
- multi channel
- user preferences
- service providers
- customer satisfaction
- personal preferences
- decision making
- multi attribute
- communication channels
- customer relationship management
- customer service
- purchasing behavior
- neural network
- preference models
- marketing strategies
- soft constraints
- collaborative filtering
- information technology