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Towards Artificial Intelligence-Driven Marketing: An Adoption Framework for Lesotho.

John BataniMatau Rosina MothabengElliot Mbunge
Published in: ICTAS (2024)
Keyphrases
  • artificial intelligence
  • website
  • main contribution
  • databases
  • social media
  • database
  • real time
  • machine learning
  • information systems
  • multi agent systems
  • long term
  • theoretical framework