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An Empirical Investigation of Factors Determining Actual Usage of Entertainment Streaming Apps in India.

Vishal KulshresthaKokil JainIsha Sharma
Published in: Int. J. Bus. Intell. Res. (2021)
Keyphrases
  • actual usage
  • technology adoption
  • usage patterns
  • factors affecting
  • factors influencing
  • factors that affect
  • multimedia
  • factors that influence
  • mobile learning
  • mobile phone
  • electronic commerce
  • mobile applications