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eWOM in C2C Platforms: Combining IAM and Customer Satisfaction to Examine the Impact on Purchase Intention.
Salvador Bueno
M. Dolores Gallego
Published in:
J. Theor. Appl. Electron. Commer. Res. (2021)
Keyphrases
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customer satisfaction
online shopping
purchase intention
electronic word of mouth
service quality
marketing strategies
user satisfaction
service providers
information systems
customer retention
real time
databases
website
core competence