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Eye Tracking Analysis of Readers' Psychological Interaction with Marketing Copy Referencing Life Values.
Miao-Hsien Chuang
Chin-Lung Chen
Jui-Ping Ma
Published in:
HCI (27) (2015)
Keyphrases
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eye tracking
human computer interaction
eye tracker
usability studies
eye movements
eye tracking data
visual attention
eye gaze
data mining
eye movement analysis
vision system
infrared
daily life
visual analysis
gaze estimation