Getting Customers' Motives: Lean on Motivation Theory for Designing Virtual Ideas Communities.
Ulrich BretschneiderJan Marco LeimeisterPublished in: Governance and Sustainability in Information Systems (2011)
Keyphrases
- general theory
- knowledge communities
- theoretical basis
- artificial intelligence
- life long learning
- virtual reality
- computational model
- theoretical framework
- knowledge sharing
- learning community
- knowledge integration
- mathematical theory
- virtual world
- community detection
- virtual communities
- special case
- customer satisfaction
- information technology
- information systems
- data mining