Predicting clicks: estimating the click-through rate for new ads.

Matthew Richardson Ewa Dominowska Robert Ragno

Published in: WWW (2007)

Keyphrases

click through rate
user behavior
sponsored search
search advertising
keywords
online advertising
click prediction
behavioral targeting
click models
contextual advertising
search engine
click logs
user experience
short text
user activity
user clicks
user preferences
language model
web search