Keyword Advertising - eine europäische Rechtsprechungslinie beginnt ...

Gerald Spindler Aileen Prill

Published in: Computer und Recht (2010)

Keyphrases

contextual advertising
keywords
online advertising
search advertising
keyword extraction
sponsored search advertising
keyword search
search queries
click through rate
machine learning
similarity measure
multi agent
consumer behavior
mobile advertising
data mining
learning algorithm