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Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media.
Virda Setyani
Yu-Qian Zhu
Achmad Nizar Hidayanto
Puspa Indahati Sandhyaduhita
Bo Hsiao
Published in:
Int. J. Inf. Manag. (2019)
Keyphrases
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social media
e learning
social networking
social media data
context aware
social networks
user modeling
information retrieval
user generated content
adaptive learning
mechanism design
public opinion
mobile devices
social interaction
game theory
big data
personalized search
human decision making