Do users care about ad's performance costs? Exploring the effects of the performance costs of in-app ads on user experience.
Cuiyun GaoJichuan ZengFederica SarroDavid LoIrwin KingMichael R. LyuPublished in: Inf. Softw. Technol. (2021)
Keyphrases
- user experience
- user studies
- sponsored search
- user interaction
- online advertising
- information access
- end users
- user behavior
- user interface
- mobile applications
- user engagement
- total cost
- social bookmarking
- behavioral targeting
- mobile services
- emerging technologies
- m learning
- health care
- interface design
- search advertising