The effects of social commerce environmental characteristics on customers' purchase intentions: The chain mediating effect of customer-to-customer interaction and customer-perceived value.
Pu LiuMengqi LiDong DaiLingyun GuoPublished in: Electron. Commer. Res. Appl. (2021)
Keyphrases
- marketing strategies
- customer satisfaction
- customer behavior
- customer service
- electronic commerce
- potential customers
- retail banking
- purchase behavior
- customer data
- customer relationship management
- direct marketing
- internet shopping
- call center
- customer preferences
- customer requirements
- service times
- customer loyalty
- customer segmentation
- positive effects
- consumer behavior
- service quality
- website
- marketing campaigns
- online stores
- customer demand
- social networks
- online shopping
- user satisfaction
- service providers