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Parasocial relationship via reality TV and social media: its implications for celebrity endorsement.

Siyoung ChungHichang Cho
Published in: TVX (2014)
Keyphrases
  • social media
  • social media data
  • data sets
  • real world
  • social networks
  • social networking
  • user generated content
  • tv programs
  • computer vision
  • social relationships
  • online forums