Mobile Customer Integration: A Smartphone Application Prototype for Conducting Mobile Conjoint Studies.
Dennis EckjansJens FählingJan Marco LeimeisterHelmut KrcmarPublished in: ICMB (2011)
Keyphrases
- mobile devices
- mobile applications
- android platform
- mobile environments
- smart phones
- mobile phone
- office environments
- mobile users
- mobile communication
- mobile networks
- mobile computing
- computing environments
- mobile learning
- android application
- mobile commerce
- mobile objects
- intelligent mobile
- heterogeneous platforms
- mobile technologies
- context aware
- location aware
- electronic commerce
- empirical studies
- learning environment
- database