A Systematic Literature Review on CRM Critical Success Factors - The Transversal Role of Data Analytics Capabilities.
Roula JabadoRim JallouliPublished in: ICDEc (2023)
Keyphrases
- literature review
- critical success factors
- information systems development
- data analytics
- customer relationship management
- case study
- competitive advantage
- internet search
- big data
- real world
- cloud computing
- open source
- data mining applications
- systems development
- conceptual modeling
- data mining techniques
- unstructured data
- business intelligence
- learning experience
- data sets
- mobile phone
- data analysis
- databases