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Online Impulse Buying - Integrative Review of Social Factors and Marketing Stimuli.

Daniel Costa PachecoAna Isabel Damião de Serpa Arruda MonizSuzana Nunes CaldeiraOsvaldo Dias Lopes Silva
Published in: ARTIIS (2021)
Keyphrases
  • social factors
  • online reviews
  • online learning
  • data mining
  • social networks
  • website
  • case study
  • evolutionary algorithm
  • social media
  • internet marketing