Enhancing the Trust of Members in Online Social Networks: An Integrative Technical and Marketing Perspective.
Sandra A. VannoyB. Dawn MedlinCharlie C. ChenPublished in: Int. J. Virtual Communities Soc. Netw. (2011)
Keyphrases
- online social networks
- viral marketing
- social media
- social networks
- virtual communities
- social networking
- trust model
- social relations
- social relationships
- network structure
- online communities
- online social
- social networking sites
- online social networking
- website
- online consumer
- social ties
- social graph
- data mining
- social context
- tie strength
- group members