e-Relationship Marketing by Closed Member Areas in the German Health Insurance Industry.

Salmi Said Dirk Frosch-Wilke Hilke Spoerel

Published in: WEBIST (3) (2007)

Keyphrases

health insurance
health care
target audience
academia and industry
financial services
website
data mining
high tech
social media
fraud detection
telecommunications industry
success stories
online marketing
intrusion detection