Detecting Customers' Buying Events on a Real-Life Database.
Mirela C. PopaTommaso GrittiLéon J. M. RothkrantzCaifeng ShanPascal WiggersPublished in: CAIP (1) (2011)
Keyphrases
- real life
- database
- databases
- database systems
- marketing strategies
- application domains
- database management systems
- query language
- relational databases
- metadata
- data management
- customer service
- query processing
- data model
- data mining techniques
- service providers
- database applications
- data mining
- event detection
- customer satisfaction
- temporal relations
- neural network