Effects of Product Type and Recommendation Approach on Consumers' Intention to Purchase Recommended Products.
Yi-Cheng KuYi-Ming TaiChih-Hung ChanPublished in: Pac. Asia J. Assoc. Inf. Syst. (2016)
Keyphrases
- product information
- product recommendation
- purchase decision
- online retailers
- online stores
- consumer behavior
- online shopping
- customer preferences
- comparison shopping
- mass customization
- recommendation systems
- online shoppers
- virtual organization
- long tail
- collaborative filtering
- recommender systems
- user preferences
- product catalogs
- grocery shopping
- product line
- internet shopping
- personalized recommendation
- consumer reviews
- product design
- marketing campaigns
- customer requirements
- information goods
- production line
- information overload
- electronic commerce
- search engine