A new mechanism for purchasing through personal interactions: fairness, trust and social influence in online group buying.
Shiu-Wan HungMin-Jhih ChengChia-Jung LeePublished in: Inf. Technol. People (2022)
Keyphrases
- social influence
- group buying
- incentive mechanism
- online communities
- online social
- social interaction
- social psychology
- social networks
- electronic commerce
- business models
- test bed
- social relationships
- network structure
- user preferences
- online retailers
- human interactions
- social relations
- trust model
- technology acceptance
- virtual communities
- personal information
- multi agent
- case study
- reputation mechanisms
- reputation information