B2B Advertising: Joint Dynamic Scoring of Account and Users.
Atanu R. SinhaGautam ChoudharyMansi AgarwalShivansh BindalAbhishek PandeCamille GirabawePublished in: CoRR (2022)
Keyphrases
- end users
- user interface
- social media
- scoring model
- advertising campaigns
- dynamically generated
- novice users
- viral marketing
- user requirements
- user profiles
- information sources
- collaborative filtering
- information access
- rapid growth
- user studies
- online advertising
- user satisfaction
- electronic commerce
- internet advertising