Mining the internet plateau: an exploration of the adoption intention of non-users in Singapore.
Stella C. ChiaHairong LiBenjamin H. DetenberWaipeng LeePublished in: New Media Soc. (2006)
Keyphrases
- internet users
- interactive exploration
- computer users
- information overload
- web logs
- end users
- internet usage
- user interface
- recommender systems
- internet advertising
- knowledge discovery
- web portal
- discovery process
- actual usage
- information technology
- query refinement
- visualization tool
- mobile applications
- web mining
- user interaction
- text mining
- collaborative filtering
- mobile services
- pattern mining
- internet services
- web browsing
- data mining techniques
- internet search
- data mining
- interpersonal communication