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An Empirical Analysis of Factors Affecting OTT Service Users' Switching Intention: Focusing on Netflix and the Perspective of the Push-Pull-Mooring Framework.
Jae Hyun Yoon
Hanku Kim
Published in:
Int. J. Hum. Comput. Interact. (2024)
Keyphrases
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relevance feedback
factors affecting
recommender systems
end users
collaborative filtering
factors influencing
management system
information sources
mobile services
key factors
web services
user experience
user model
user centric
network resources