Trust in B2B Commerce: Taxonomy and Roles.
Yu Andy WuYuzhu LiCarol S. SaundersPublished in: AMCIS (2006)
Keyphrases
- electronic commerce
- electronic business
- trust model
- trust evaluation
- electronic markets
- electronic marketplaces
- trust management
- virtual communities
- data sets
- open systems
- virtual teams
- trust and reputation models
- generalized association rules
- internet commerce
- individual level
- cloud computing
- multi agent systems
- data structure
- genetic algorithm