Cross-Cultural Factors in Experiencing Online Video Contents in Product Marketing.
Jose Cañas-BajoJohanna M. SilvennoinenPublished in: Int. J. Art Cult. Des. Technol. (2017)
Keyphrases
- cross cultural
- video content
- video data
- consumer behavior
- video streams
- video sequences
- internet marketing
- video summarization
- digital video
- language proficiency
- compressed video
- video frames
- website
- small and medium sized
- video browsing
- life cycle
- online shopping
- video retrieval
- marketing campaigns
- video collections
- cultural differences
- shopping behavior
- factors that influence
- product development
- social media
- video database
- key frames
- news video
- surveillance videos
- video clips
- internet advertising