The status of marketing information systems, decision support systems and expert systems in the marketing function of U.S. firms.
Mary A. HigbyBadie N. FarahPublished in: Inf. Manag. (1991)
Keyphrases
- decision support system
- expert systems
- information systems
- decision making
- decision support
- support systems
- marketing strategies
- information technology
- website
- social media
- case based reasoning
- data mining
- risk management
- financial services
- customer relationship management
- knowledge based systems
- decision makers
- potential customers
- success stories
- consumer behavior
- intelligent systems
- artificial intelligence
- knowledge acquisition
- emergency management
- knowledge engineering
- decision process
- data warehouse
- management information systems
- medical decision support systems
- knowledge representation
- management system
- predictive modeling
- medical diagnosis
- business intelligence
- databases
- text mining
- medical images
- enterprise resource planning
- information sharing
- machine learning