Leveraging CIO Expertise to Create Social Value: Novartis' SMS for Life Initiative.

Donald A. Marchand Jim Barrington

Published in: MIS Q. Executive (2013)

Keyphrases

social media
social interaction
database
email
social networks
mobile phone
knowledge sharing
expert systems
user generated
automatically generate
expert search
social capital
virtual communities
daily life
social networking
information technology
machine learning
neural network