Impression Allocation and Policy Search in Display Advertising.

Di Wu Cheng Chen Xiujun Chen Junwei Pan Xun Yang Qing Tan Jian Xu Kuang-Chih Lee

Published in: ICDM (2021)

Keyphrases

policy search
display advertising
online advertising
reinforcement learning
budget constraints
advertising campaigns
dynamic programming
continuous state
reinforcement learning algorithms
partially observable markov decision processes
web pages
policy gradient
neural network
end users
finite state