Feature Engineering of Click-through-rate Prediction for Advertising.
Jie RenJian ZhangJing LiangPublished in: CSPS (3) (2018)
Keyphrases
- feature engineering
- click through rate
- sponsored search
- search advertising
- user behavior
- dependency parsing
- online advertising
- behavioral targeting
- text classification
- machine learning
- keywords
- speech processing
- labeled data
- natural language processing
- contextual advertising
- display advertising
- click models
- supervised learning
- search engine