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Monetizing Loot Boxes in Gamblified Digital Business Models - The Role of Risk Avoidance and Loss Aversion.
Konstantin Roethke
Gregor Albrecht
Martin Adam
Alexander Benlian
Published in:
ECIS (2021)
Keyphrases
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business models
life cycle
case study
cloud computing
electronic commerce
risk aversion
business opportunities
social commerce
decision making
conceptual framework
data sets
domain knowledge
risk management
group buying
expected loss
telecommunications industry