Converting freemium customers from free to premium - the role of the perceived premium fit in the case of music as a service.
Thomas M. WagnerAlexander BenlianThomas HessPublished in: Electron. Mark. (2014)
Keyphrases
- service providers
- customer satisfaction
- customer service
- single server
- purchase decision
- service quality
- poisson arrivals
- service systems
- online auctions
- arrival rate
- cloud computing
- web services
- information systems
- call center
- service composition
- queueing model
- end users
- customer support
- theoretical and practical implications
- mobile devices