Network effects as drivers of individual technology adoption: Analyzing adoption and diffusion of mobile communication services.
Roman BeckDaniel BeimbornTim WeitzelWolfgang KönigPublished in: Inf. Syst. Frontiers (2008)
Keyphrases
- technology adoption
- communication services
- network effects
- individual level
- factors that influence
- user centric
- service management
- mobile devices
- mobile clients
- factors influencing
- perceived usefulness
- mobile phone
- wireless communication
- social influence
- key factors
- mobile applications
- life cycle
- social interaction
- context aware
- adoption decisions