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Comparing the effects of website quality on customer initial purchase and continued purchase at e-commerce websites.
Huei Huang Kuan
Gee-Woo Bock
Vichita Vathanophas
Published in:
Behav. Inf. Technol. (2008)
Keyphrases
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website
potential customers
purchase behavior
online stores
electronic commerce
marketing strategies
website design
high quality
neural network
web usage mining
ultimate goal
product information
higher quality
customer behavior