What is a tweet worth?: measuring the value of social media for an academic institution.

Jasy Suet Yan Liew Elizabeth Kaziunas

Published in: iConference (2012)

Keyphrases

social media
social networking
social networks
user generated content
online social networks
social media platforms
social media data
online forums
big data
social interaction
wide range
higher education
social networking sites
social behavior
databases
real time
social activities
search engine
real world events