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Viral marketing with positive influence.
Zhao Zhang
Yishuo Shi
James Willson
Ding-Zhu Du
Guangmo Tong
Published in:
INFOCOM (2017)
Keyphrases
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viral marketing
social networks
influence maximization
online social networks
information diffusion
social media
social influence
diffusion models
social relationships
social network analysis
search engine
dynamic programming
smart card
greedy algorithm