Viral marketing with positive influence.

Zhao Zhang Yishuo Shi James Willson Ding-Zhu Du Guangmo Tong

Published in: INFOCOM (2017)

Keyphrases

viral marketing
social networks
influence maximization
online social networks
information diffusion
social media
social influence
diffusion models
social relationships
social network analysis
search engine
dynamic programming
smart card
greedy algorithm