Introduction to Digital Customer Engagement Minitrack.

Petri Parvinen Christy M. K. Cheung Harri Oinas-Kukkonen Sophie Xiao

Published in: HICSS (2013)

Keyphrases

database
electronic commerce
information retrieval
decision trees
digital media
customer relationship management
customer knowledge
decision making
case study
collaborative learning
learning outcomes
computer mediated communication
customer satisfaction
customer service
student engagement
customer preferences