Discovering influencers for marketing in the blogosphere.
Yung-Ming LiCheng-Yang LaiChing-Wen ChenPublished in: Inf. Sci. (2011)
Keyphrases
- viral marketing
- information diffusion
- social networks
- long term
- website
- social media
- data mining
- influence maximization
- customer relationship management
- social capital
- database marketing
- decision making
- marketing strategies
- social influence
- marketing campaigns
- data sets
- direct marketing
- public opinion
- customer behavior
- customer service
- automatically discovering
- influence propagation